LBEF RESEARCH JOURNAL OF SCIENCE, TECHNOLOGY AND MANAGEMENT

Author(s):Kaushal Raj Kandel, Suman Bhattacharya

Abstract:This study investigates the factors influencing mobile phone purchase decisions among consumers in Kathmandu, Nepal. It focuses on the impact of price, discounts, price perception, and product quality on consumer behaviour. A quantitative research approach was employed, involving a survey of 392 mobile phone users. The findings reveal that price and discounts significantly influence consumer decision-making. Consumers are more likely to make a purchase when prices are affordable and discounts are offered. However, price perception, encompassing factors like transparency and perceived value, also plays a role. Product quality, including brand reputation and perceived performance, is another significant consideration for consumers.

Keywords:Price, Discount, Mobile Phone, Kathmandu, Consumer Decision Making